| Sumario: | Despite the measures in recent years taken in the prevention of occupational risks in Spain, accidents and illnesses caused by work continue to occur and the construction sector is one of the most affected. In this article, based on empirical research, I intend to approach the difficulties that arise when adopting preventive measures. I start from the idea that in work environments are generated a set of customs, values and ideas and feed back to society in general, resulting in cultures of work. Analizing, among other things, the role that ideas such as risk, health, random, masculinity, comfort or discomfort, has in assume or reject preventive measures as well as in risk taking.
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