Biblioteca Digital de VanguardiaConvenience store: An intermediate retail business for consumption goods in Cartagena de Indias
Cartagena, tourism, trade and industry, has been a pioneer in the Caribbean Coast in the development of large retail outlets, and its icon Magali Paris. The structure of the socioeconomic pyramid has facilitated tire development of retail businesses in consumer products ranging from the modest neigh...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Universidad de Cartagena
2010
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| Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/391 |
| _version_ | 1782340288288653312 |
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| author | Londoño-Aldana, Emperatriz Navas-Rios, Maria Eugenia |
| author_facet | Londoño-Aldana, Emperatriz Navas-Rios, Maria Eugenia |
| author_sort | Londoño-Aldana, Emperatriz |
| collection | Revista |
| description | Cartagena, tourism, trade and industry, has been a pioneer in the Caribbean Coast in the development of large retail outlets, and its icon Magali Paris. The structure of the socioeconomic pyramid has facilitated tire development of retail businesses in consumer products ranging from the modest neighborhood store to the called superstores. Although the national trend is toward consolidation of department stores, from the second half of the decade of two thouusand, in the city is seen, tire emergence of small and medium-sized supermarkets, retail knowm as superetes. These establishments offer to their guests a good combination of the advantages and they provide both convenience stores and chain stores. In this research looks at how consumers perceive these establishments, which are gradually gaining market share even in the area of influence of supermarkets and only touches on tire physical characteristics of the establishment on the basis of the among of products you purchase the buyer.Key Words: superete, consumer, retail, closeness. |
| format | Revistas |
| id | oai:revistas.unicartagena.edu.co:article-391 |
| institution | Revista Panorama Económico |
| language | Español |
| publishDate | 2010 |
| publisher | Universidad de Cartagena |
| record_format | ojs |
| spelling | oai:revistas.unicartagena.edu.co:article-3912020-04-02T08:57:00Z Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias Los superetes: Formatos comerciales intermedios de productos de gran consumo en Cartagena de Indias Londoño-Aldana, Emperatriz Navas-Rios, Maria Eugenia Cartagena, tourism, trade and industry, has been a pioneer in the Caribbean Coast in the development of large retail outlets, and its icon Magali Paris. The structure of the socioeconomic pyramid has facilitated tire development of retail businesses in consumer products ranging from the modest neighborhood store to the called superstores. Although the national trend is toward consolidation of department stores, from the second half of the decade of two thouusand, in the city is seen, tire emergence of small and medium-sized supermarkets, retail knowm as superetes. These establishments offer to their guests a good combination of the advantages and they provide both convenience stores and chain stores. In this research looks at how consumers perceive these establishments, which are gradually gaining market share even in the area of influence of supermarkets and only touches on tire physical characteristics of the establishment on the basis of the among of products you purchase the buyer.Key Words: superete, consumer, retail, closeness. Cartagena. ciudad turística, comercial e industrial ha sido pionera en la Costa Caribe en el desarrollo de grandes establecimientos minoristas, siendo su ícono Magali París. La estructura de su pirámide socioeconómica ha facilitado el desarrollo de comercios minoristas de productos de gran consumo que van desde la modesta tienda de barrio hasta las denominadas grandes superficies. Aunque la tendencia a nivel nacional es hacia la consolidación de las grandes superficies, a partir de la segunda mitad de la década del dos mil, se observa en la ciudad el surgimiento de pequeños y medianos autoservicios, conocidos del retail como superetes. Estos establecimientos ofrecen a sus compradores una buena combinación de las ventajas que les aportan tanto las tiendas de barrio como los almacenes de cadena. En la presente investigación se observa cómo perciben los consumidores este tipo de establecimientos, que gradualmente van ganando mercado aún en el área de influencia de las grandes superficies y se toca solamente respecto a las características físicas del establecimiento en función de la cantidad de productos que adquiere el comprador.Palabras Clave: superete, consumidor, comercio minorista, cercanía. Universidad de Cartagena 2010-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/391 10.32997/2463-0470-vol.18-num.18-2010-391 Panorama Económico Journal; Vol. 18 (2010); 73-86 Panorama Económico; Vol. 18 (2010); 73-86 Panorama Económico; v. 18 (2010); 73-86 2463-0470 0122-8900 10.32997/2463-0470-vol.18-num.18-2010 spa https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/391/343 /*ref*/Bonilla R y Perdomo J. Una Política Pública para el Comercio Interno de Colombia. CID Universidad Nacional de Colombia. 2002. /*ref*/Paternita A. Dinámica del Canal Tienda en Colombia, FENALCO. 2004. /*ref*/Lewinson M, Dale. Ventas al Detalle. 6a edición. Prentince Hall. 1999. /*ref*/Santesmases M. Términos de Marketing. Ed. Pirámide España. 1999. /*ref*/Zapata P E. El Sector Detallista del Año 2000, El Autoservicio. enero- febrero de 1993. 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Theories of Retail Developments. Social and Economic Studies. 21. 341-403. 1972. /*ref*/McNair M P. Significant Trends and Developments in the Post War Periods. En Smith, A. B. (Ed.). Competitive Distribution in a Free High Level Economy and its Impact for the Univer-sity, University of Pittsburgh Press. Pittsburgh 1-25,125. 1958. /*ref*/Hollander S C. The Wheel of Retailing. J ournal of Marketing. 24 (July).3 7- 42.1960. /*ref*/Davidson W R, Bates A D. Y Bass S J. The Rethail Life Cycle. Harvard Business Review. (54) 6: noviembre-diciembre. 88-96. 1976. En Lewinson M D. Ventas al Detalle, 6a edición, Ed. Prentince Hall. 6,7,45,52,69,638,642, 643,651,654.1999. /*ref*/Hollander S C. Notes on the Retailing Accordion. Journal of Marketing. 42 (verano). 29-40 y 54.1966. En Cuesta V P. Estrategias de Crecimiento de las Empresas de Distribución Comercial de Productos de Gran Consumo que Operan en España. Tesis Doctoral, Universidad Autónoma de Madrid - España. 2001. /*ref*/Schary P B. Changing Aspects of Channel Structure in America. British Journal of Marketing. 5: Autumm. 133-145. 1970. En Brown S. Institutional Change In Retailing. A Review and Synthesis", European Journal of Marketing. 21(7). 5-36. /*ref*/Kotler P. Los 80 Conceptos Esenciales de Marketing de la A a la Z._Ed. Perason. 2003. /*ref*/Santesmases M. Marketing: Conceptos y Estrategias. Ed. Pirámide España.2008. /*ref*/Kerin H y Rudelius. Marketing, Mc. Graw Hill. 2009. /*ref*/Ponds G, Roberto H, Y. Zhao y Duffus M M. El marketing y la Imagen del Comercio Minorista de bienes. en Gestiópolis.com. 2008. /*ref*/Vasquez C R. La imagen de la empresa detallista y su percepción por los consumidores: Una aplicación del análisis factorial. Esic market. (65). 1989. /*ref*/Peterson R A. Meta-analysis of Cronbach' s Coefficient Alpha. Journal of Consummer Reseach. 21(2): Septiembre. 381-391. 1994. /*ref*/Mercado y Arrieta. Autoservicios y superetes en la ciudad de Cartagena: percepción del consumidor. Universidad de Cartagena. Trabajo de grado para optar al título de Administrador de Empresas. 2008. Derechos de autor 2015 Panorama Económico |
| spellingShingle | Londoño-Aldana, Emperatriz Navas-Rios, Maria Eugenia Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias |
| title | Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias |
| title_full | Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias |
| title_fullStr | Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias |
| title_full_unstemmed | Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias |
| title_short | Convenience store: An intermediate retail business for consumption goods in Cartagena de Indias |
| title_sort | convenience store: an intermediate retail business for consumption goods in cartagena de indias |
| url | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/391 |