| Sumario: | Cartagena, tourism, trade and industry, has been a pioneer in the Caribbean Coast in the development of large retail outlets, and its icon Magali Paris. The structure of the socioeconomic pyramid has facilitated tire development of retail businesses in consumer products ranging from the modest neighborhood store to the called superstores. Although the national trend is toward consolidation of department stores, from the second half of the decade of two thouusand, in the city is seen, tire emergence of small and medium-sized supermarkets, retail knowm as superetes. These establishments offer to their guests a good combination of the advantages and they provide both convenience stores and chain stores. In this research looks at how consumers perceive these establishments, which are gradually gaining market share even in the area of influence of supermarkets and only touches on tire physical characteristics of the establishment on the basis of the among of products you purchase the buyer.Key Words: superete, consumer, retail, closeness.
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