| Sumario: | In recent years, competition has been a hotly debated topic among the institutions responsible for formulating public policies to promote economic development, that due to the need to increase in the productive sectors of the regions. For this investigation there carried out an approximation to the agroindustrial potential of Carmen of Bolivar of agreement to the analysis of the productive capacities of the municipality according to the agrologic classes and aptitude of available land in the area. Likewise, a diagnosis of competitiveness was realized using the methodology of 5 forces of Porter (Rivalry between producers, clients, suppliers, substitutes, potential competition). The obtained results allowed to identify the implications of the variations of use in the mixture of disposition of lands for cultures on the added value and employment generated by every link of the chain.
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