| Sumario: | The work stems from the need for companies to have a Corporate Social Responsibility program contributes to improving the environment through an effective model that reaches the community. The establishment of the model identified stakeholders by selecting the communities in the environment of a business unit, specifically women heads of households. Then established a model of Social Responsibility that aims to improve the quality of life and the company’s approach to the community from the donation system, where economic resources (merchandise) are delivered with the aim of improving the economic, social and educational. The model designed allows for social development, where the generation of Corporate Social Responsibility activities (CSR) are the basis for a social welfare in addition to the target, becomes an instrument to achieve a rapprochement between the company and the community. The model operates channeling goods to the community, managed by the company, in order to ensure their proper disposal.
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