Characterization of the university consumer : an ethnographic study.
This document analyzes the characteristics and purchasing habits of the consumers of the university store in a renowned university in the Colombian Caribbean. It seeks to discover the customs, values, traditions of consumers in the university community and to lead to the discovery of interests, desi...
Autores principales: | Contreras Cuenta, Margarita, Rojano Alvarado, Yolmis Nicolas, Cardona Arbeláez, Diego |
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Formato: | Revistas |
Lenguaje: | Español |
Publicado: |
Universidad de Cartagena
2019
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Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2642 |
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