Biblioteca Digital de VanguardiaCharacterization of the university consumer : an ethnographic study.
This document analyzes the characteristics and purchasing habits of the consumers of the university store in a renowned university in the Colombian Caribbean. It seeks to discover the customs, values, traditions of consumers in the university community and to lead to the discovery of interests, desi...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Universidad de Cartagena
2019
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| Acceso en línea: | https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/2642 |