| Sumario: | The present study was motivated by successful footwear manufacturing sector in Equador, particularly in Tungurahua region, and explains the determinants of the survival characteristics of these companies established in the Ecuadorian market. Data used for the quantitative analysis corresponds to production, sales and installed capacity, obtained from the firms’ financial statements; On the other hand, survival characteristics consider age and initial size of firms. A statistical analysis of correlation, multiple linear regression and anova has been applied. The main results show a high positive correlation between firm’s sales and production with firm’s survival.
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