Corporate social responsibility in hotel chains : The case of the Las Americas Hotel in Cartagena de Indias.

Corporate social responsibility (CSR) is the business practice where good governance emanates from top management and is visible through a balance between the economic goals of the organization and the impact they produce in the organization. Social environment where activities are carried out. This...

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Detalles Bibliográficos
Autores principales: Castro Alfaro, Alain, Mercado León, Lino, González Pérez, Nora
Formato: Revistas
Lenguaje:Español
Publicado: Universidad de Cartagena 2016
Acceso en línea:https://revistas.unicartagena.edu.co/index.php/panoramaeconomico/article/view/1563
Descripción
Sumario:Corporate social responsibility (CSR) is the business practice where good governance emanates from top management and is visible through a balance between the economic goals of the organization and the impact they produce in the organization. Social environment where activities are carried out. This paper is a product of the research group Cartaciencias, which is recognized by Colciencias and, in turn, is part of the public accounting program of the Rafael Nuñez University Corporation. This research article has as main objective to determine the way in which the policies of CSR are being carried out in the Hotel Las Américas in the city of Cartagena de Indias. It was identified the action that the hotel has, through a survey directed company manager, before its stakeholders or stakeholders. The methodology used was descriptive, hand in hand with direct observation. As a source of primary information collection, a survey was conducted focusing on the hotel manager where the dimensions in the study of CSR are taken into account. As a conclusion, it can be said that the hotel is widely committed to the issue of social responsibility within its corporate management.