| Sumario: | This article is a case study of the human capital in the tourism sector in the city of Cartagena de Indias, emphasizing the hotel subsector. Surveys and interviews with employees and administrative staff in two five-star hotels were applied. We found that the competitiveness of the sector depends on the qualification of human capital, planning and communication of the department of human resources and compensation, among other relevant factors. It is concluded that the contribution of value, productivity and innovation is based more on intangibles, which are provided in the majority of cases - human capital - people, who are the true source of competitive advantage of hotel organizations of the city of Cartagena de Indias.
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