| Sumario: | Choice experiments are a powerful tool for building hypothetical scenarios identifying the utility of potential users provided by the use of environmental goods and services. This paper is aimed at calculating the value that potential tourists, from the cities of Bogotá, Medellin and Cali, assign to environmental attributes related to recreational fishing, mangrove tours and whale watching activities taking place in the Gulf of Tribugá-Chocó. In order to carry out this study, we applied two different estimation methods, The Contingent Valuation (CV) which generated an average annual Willingness to Pay (WTP) of $276.081.466 for potential visitors and the Choice Experiments method (CE) with an annual value of $188.930.000. The marginal average annual WTP per visit was of $ 1.850 and $ 1.296 for CV and CE, respectively. These results are important because they are part of the first estimated economic valuation in this region, which will also serve as inputs for the development of strategies for income generation as a strategy on financial sustainability of a marine protected area.
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