| Sumario: | Contemporary world require companies (small, medium or large), high levels of competitiveness in order to survive in the market. These requirements are related with both internal and external factors that support companies’ business strengthening and market position along with a growing and visionary business management in the economic sector in which companies are involved. Under this scenario, SMEs’ manufacturing sector levels of competitiveness were examined based on the internal and external factors competitiveness analysis and on the competitive strategies proposed by Michel Porter, involving a sample of 111 companies. The data was collected through a survey conducted to the managers of these companies; the gathered information through the survey allowed us make a detailed analysis obtaining precise results about the problem, generating the diamond of competitiveness for Ambato manufacturing SMEs.
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