| Sumario: | With headlines that give the human tragedy an air of playfulness and everyday life, the Q'Hubo, owned the house newspaper Editorial El País has strengthened as one of the best-selling tabloid in the country and therefore in Cali and Palmira , managing to catch their readers with news warrants, local histories and ordinary citizens; newspaper reports that a popular slang attention-grabbing around family dramas. But why a reporter dyes the pain of death or catastrophic event with a humorous slang and double meanings? Why convert judicial cover news events isolated in a mass circulation newspaper? The aim with this research is to identify and explain, if it happens, how the logic of news production of the newspaper and the logic of their own house by Editorial El País and editorial market project Q 'There were, affecting the professional culture of journalists dedicated to covering violent or public order (legal notes) made conceiving this newspaper as massively popular.
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