Biblioteca Digital de VanguardiaFOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING
The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period.
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| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
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| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4628 |
| _version_ | 1782344945640669184 |
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| author | Castrillón, Catherine Jaillier |
| author_facet | Castrillón, Catherine Jaillier |
| author_sort | Castrillón, Catherine Jaillier |
| collection | Revista |
| description | The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4628 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-46282020-10-03T17:37:35Z FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING FOLLOW ME: REFLEXIÓN SOBRE EL CASO PAPA FRANCISCO Y SU IMPACTO EN REDES SOCIALES DESDE EL MARKETING EMOCIONAL Castrillón, Catherine Jaillier Marketing emocional propaganda religiosa. CRM (customer relationship management) Emotional Marketing CRM (customer relationship management) religious propaganda The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period. El siguiente artículo es un ejercicio de reflexión sobre lo que ha sido el impacto en redes sociales del Papa Francisco en el periodo correspondiente a lo que lleva de Pontífice e intentar comprender si este fenómeno puede clasificarse bajo el calificativo de Marketing Emocional o de propaganda. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4628 Colección Académica de Ciencias Sociales; Vol. 1 Núm. 2 (2014): Jul-Dic; 29-43 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4628/4313 |
| spellingShingle | Marketing emocional propaganda religiosa. CRM (customer relationship management) Emotional Marketing CRM (customer relationship management) religious propaganda Castrillón, Catherine Jaillier FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING |
| title | FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING |
| title_full | FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING |
| title_fullStr | FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING |
| title_full_unstemmed | FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING |
| title_short | FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING |
| title_sort | follow me: reflection on the papa case francisco and his impact on social networks since emotional marketing |
| topic | Marketing emocional propaganda religiosa. CRM (customer relationship management) Emotional Marketing CRM (customer relationship management) religious propaganda |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4628 |