FOLLOW ME: REFLECTION ON THE PAPA CASE FRANCISCO AND HIS IMPACT ON SOCIAL NETWORKS SINCE EMOTIONAL MARKETING

The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period.

Detalles Bibliográficos
Autor principal: Castrillón, Catherine Jaillier
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4628
Descripción
Sumario:The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period.