THE POINT OF SALE AS A SPACE FOR EMOTIONAL RELATIONSHIPS
Traditionally, the Points of Sale (PV) have developed 2 basic activities in the relationship between seller and buyer: a) The function of Information Point on the products or services required by consumers and b) The function of physical Storage Point of the products. These 2 functions are eminently...
Autor principal: | Capriotti, Paul |
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Formato: | Artículo |
Lenguaje: | Español |
Publicado: |
Universidad Pontificia Bolivariana
2020
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Materias: | |
Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4627 |
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