THE POINT OF SALE AS A SPACE FOR EMOTIONAL RELATIONSHIPS

Traditionally, the Points of Sale (PV) have developed 2 basic activities in the relationship between seller and buyer: a) The function of Information Point on the products or services required by consumers and b) The function of physical Storage Point of the products. These 2 functions are eminently...

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Detalles Bibliográficos
Autor principal: Capriotti, Paul
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4627