| Sumario: | Traditionally, the Points of Sale (PV) have developed 2 basic activities in the relationship between seller and buyer: a) The function of Information Point on the products or services required by consumers and b) The function of physical Storage Point of the products. These 2 functions are eminently transactional in nature. However, these traditional functions of PVs are seriously threatened by the widespread development of information technologies and their massive introduction and acceptance by consumers. So, what is the future of the traditional PV? Will they disappear to be supplanted by the new information technologies and home distribution? Possibly the PVs will have to rethink their role within the commercial scenario and look for a role that provides them with some value in the relationship with the customer. In this sense, the traditional PV should relativize its merely transactional functions (information and storage), and reorient itself towards a function of "Emotional Relationship Point" with the consumer. This article is based on a professional investigation carried out by the author for a computer products company, whose basic objective was to analyze the "moments of emotional relationship / bonding" of the Points of Sale, from the identification of the "quality instruments communicative ". 150 points of sale in 6 large Spanish cities were analyzed.
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