FROM SYNESTHESIA TO BRAND EXPERIENCE

The advertising professionals are realizing that the brand has a social dimension and as such should be integrated into the corporate genetics. It is in this process where creativity helps build a truly memorable experience between the brand and the user or consumer. Our proposed research is based o...

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Detalles Bibliográficos
Autores principales: Muñoz Sánchez, Omar, Vélez Ochoa, Claudia I.
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4626

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