Biblioteca Digital de VanguardiaFROM SYNESTHESIA TO BRAND EXPERIENCE
The advertising professionals are realizing that the brand has a social dimension and as such should be integrated into the corporate genetics. It is in this process where creativity helps build a truly memorable experience between the brand and the user or consumer. Our proposed research is based o...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4626 |