Biblioteca Digital de VanguardiaDESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS
Currently, knowledge regions are characterized by being territories where important projects that have to do with technology, culture and knowledge converge. Government policies, entrepreneurship, work with knowledge projected from universities and research groups constantly feed cultural activity;...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4625 |
| _version_ | 1782344944847945728 |
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| author | Alzate Sanz, Jaime Eduardo |
| author_facet | Alzate Sanz, Jaime Eduardo |
| author_sort | Alzate Sanz, Jaime Eduardo |
| collection | Revista |
| description | Currently, knowledge regions are characterized by being territories where important projects that have to do with technology, culture and knowledge converge. Government policies, entrepreneurship, work with knowledge projected from universities and research groups constantly feed cultural activity; Despite these dynamics, branding may not be rigorously performed in many knowledge regions. According to the foregoing, it is important to reflect on the relationship between design and branding in the knowledge hub regions, taking into account the social responsibility of brands and the importance of the subject as a proactive member of the culture. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4625 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-46252020-10-03T17:37:35Z DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS DISEÑO, BRANDING Y DINÁMICAS SOCIOCULTURALES Alzate Sanz, Jaime Eduardo Cultura regiones de conocimiento marcas responsabilidad social Culture knowledge regions brands social responsability Currently, knowledge regions are characterized by being territories where important projects that have to do with technology, culture and knowledge converge. Government policies, entrepreneurship, work with knowledge projected from universities and research groups constantly feed cultural activity; Despite these dynamics, branding may not be rigorously performed in many knowledge regions. According to the foregoing, it is important to reflect on the relationship between design and branding in the knowledge hub regions, taking into account the social responsibility of brands and the importance of the subject as a proactive member of the culture. Actualmente, las regiones de conocimiento se caracterizan por ser territorios donde confluyen proyectos importantes que tienen que ver con las tecnologías, la cultura y el conocimiento. Las políticas de gobierno, el emprendimiento, el trabajo con el conocimiento proyectado desde las universidades y grupos de investigación alimentan constantemente la actividad cultural; a pesar de estas dinámicas, es posible que en muchas regiones de conocimiento el branding no se realice de manera rigurosa. De acuerdo a lo anterior, es importante reflexionar sobre la relación del diseño y el branding en las regiones eje de conocimiento, teniendo en cuenta la responsabilidad social de las marcas y la importancia del sujeto como integrante proactivo de la cultura. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4625 Colección Académica de Ciencias Sociales; Vol. 1 Núm. 2 (2014): Jul-Dic; 2-8 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4625/4310 |
| spellingShingle | Cultura regiones de conocimiento marcas responsabilidad social Culture knowledge regions brands social responsability Alzate Sanz, Jaime Eduardo DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS |
| title | DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS |
| title_full | DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS |
| title_fullStr | DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS |
| title_full_unstemmed | DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS |
| title_short | DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS |
| title_sort | design, branding and sociocultural dynamics |
| topic | Cultura regiones de conocimiento marcas responsabilidad social Culture knowledge regions brands social responsability |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4625 |