| Sumario: | Currently, knowledge regions are characterized by being territories where important projects that have to do with technology, culture and knowledge converge. Government policies, entrepreneurship, work with knowledge projected from universities and research groups constantly feed cultural activity; Despite these dynamics, branding may not be rigorously performed in many knowledge regions. According to the foregoing, it is important to reflect on the relationship between design and branding in the knowledge hub regions, taking into account the social responsibility of brands and the importance of the subject as a proactive member of the culture.
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Biblioteca Digital de Vanguardia