Biblioteca Digital de VanguardiaTHE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY
This is a theoretical reflection on advertising discourse, based on the study of the origins of the formation of a culture of participation for the development of deliberative democracy, as proposed by Jürgen Habermas; Its purpose is to describe the importance of the relationship that, due to their...
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| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4530 |
| _version_ | 1782344943491088384 |
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| author | Ramírez Herrera, Nohra |
| author_facet | Ramírez Herrera, Nohra |
| author_sort | Ramírez Herrera, Nohra |
| collection | Revista |
| description | This is a theoretical reflection on advertising discourse, based on the study of the origins of the formation of a culture of participation for the development of deliberative democracy, as proposed by Jürgen Habermas; Its purpose is to describe the importance of the relationship that, due to their preponderance, the media establish with citizens in modern life, because of the imaginaries that they reinforce and because of the possibility of becoming political actors in current democracies in the identification of the world of the life of the individual and his struggle for the achievement of spaces for deliberation in the public sphere that lead to the recognition of their rights as citizens. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4530 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-45302020-10-03T17:36:58Z THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY EL DISCURSO PUBLICITARIO Y EL MUNDO DE LA VIDA EN LA SOCIEDAD ACTUAL COLOMBIANA Ramírez Herrera, Nohra Democracia deliberativa esfera pública opinión pública medios de comunicación participación ciudadana discurso publicitario Deliberative democracy sphere public public opinion media citizen participation publicity speech This is a theoretical reflection on advertising discourse, based on the study of the origins of the formation of a culture of participation for the development of deliberative democracy, as proposed by Jürgen Habermas; Its purpose is to describe the importance of the relationship that, due to their preponderance, the media establish with citizens in modern life, because of the imaginaries that they reinforce and because of the possibility of becoming political actors in current democracies in the identification of the world of the life of the individual and his struggle for the achievement of spaces for deliberation in the public sphere that lead to the recognition of their rights as citizens. Esta es una reflexión teórica sobre el discurso publicitario, a partir del estudio de los orígenes de la formación de una cultura de participación para el desarrollo de la democracia deliberativa, como la plantea Jürgen Habermas; tiene como propósito describir la importancia de la relación que, por su preponderancia, establecen los medios de comunicación con los ciudadanos en la vida moderna, por los imaginarios que refuerzan y por la posibilidad de convertirse en actores políticos de las democracias actuales en la identificación del mundo de la vida del individuo y de su lucha por la consecución de espacios de deliberación en la esfera pública que lleven al reconocimiento de sus derechos de ciudadanos. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4530 Colección Académica de Ciencias Sociales; Vol. 2 Núm. 1 (2015): Ene-Jun; 53-64 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4530/4215 |
| spellingShingle | Democracia deliberativa esfera pública opinión pública medios de comunicación participación ciudadana discurso publicitario Deliberative democracy sphere public public opinion media citizen participation publicity speech Ramírez Herrera, Nohra THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY |
| title | THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY |
| title_full | THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY |
| title_fullStr | THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY |
| title_full_unstemmed | THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY |
| title_short | THE ADVERTISING SPEECH AND THE WORLD OF LIFE IN THE CURRENT COLOMBIAN SOCIETY |
| title_sort | advertising speech and the world of life in the current colombian society |
| topic | Democracia deliberativa esfera pública opinión pública medios de comunicación participación ciudadana discurso publicitario Deliberative democracy sphere public public opinion media citizen participation publicity speech |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4530 |