ADVERTISING AND IMAGINARY MACROSTRUCTURE

The purpose of this presentation is to introduce the term imaginary macrostructure: a term with which the author designates the current trend towards the fusion between entertainment and advertising, the core of which is made up of globalized brands of mass consumer products, which in turn they nucl...

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Detalles Bibliográficos
Autor principal: Caro, Antonio
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4529

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