Biblioteca Digital de VanguardiaADVERTISING AND IMAGINARY MACROSTRUCTURE
The purpose of this presentation is to introduce the term imaginary macrostructure: a term with which the author designates the current trend towards the fusion between entertainment and advertising, the core of which is made up of globalized brands of mass consumer products, which in turn they nucl...
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
|
| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4529 |