Biblioteca Digital de VanguardiaINVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD
The purpose of the report is to expose the research method that the author uses using a wide range of research questions regarding publicity, which constitutes his opinion as one of the most complex and important phenomena that are part of the current globalized societies. This method includes three...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4527 |
| _version_ | 1782344942972043264 |
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| author | Caro, Antonio |
| author_facet | Caro, Antonio |
| author_sort | Caro, Antonio |
| collection | Revista |
| description | The purpose of the report is to expose the research method that the author uses using a wide range of research questions regarding publicity, which constitutes his opinion as one of the most complex and important phenomena that are part of the current globalized societies. This method includes three moments or stages: intuitive synthesis, generative analytical appeal and intellectual synthesis, preceded by the immersion of the investigator in the investigated phenomenon, any regression of the investigation as a conclusion of the misma, thus combating in this way root of scientific abstractionism |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4527 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-45272020-10-03T17:36:58Z INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD INVESTIGAR LA PUBLICIDAD PARA COMPRENDER LA SOCIEDAD Caro, Antonio Publicidad metodología síntesis intuitiva síntesis intelectiva recorrido analítico generativo Publicity methodology ynthesis intuitive synthesis intuitive generative analytical tour synthesis intellectual The purpose of the report is to expose the research method that the author uses using a wide range of research questions regarding publicity, which constitutes his opinion as one of the most complex and important phenomena that are part of the current globalized societies. This method includes three moments or stages: intuitive synthesis, generative analytical appeal and intellectual synthesis, preceded by the immersion of the investigator in the investigated phenomenon, any regression of the investigation as a conclusion of the misma, thus combating in this way root of scientific abstractionism El objetivo de la ponencia es exponer el método de investigación que el autor viene utilizando a lo largo de sus muchos años de indagación con relación a la publicidad, la cual constituye en su opinión uno de los fenómenos más complejos y trascendentes que formanpartedelasactuales sociedadesglobalizadas. Dicho método incluye tres momentos o estadios: la síntesis intuitiva, el recorrido analítico generativo y la síntesis intelectiva, encontrándose precedido por la inmersión del investigador en el fenómeno investigado, al cual regresa la investigación como conclusión de la misma, combatiendo de este modo en su raíz el abstracionismo científico. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4527 Colección Académica de Ciencias Sociales; Vol. 2 Núm. 1 (2015): Ene-Jun; 30-43 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4527/4210 |
| spellingShingle | Publicidad metodología síntesis intuitiva síntesis intelectiva recorrido analítico generativo Publicity methodology ynthesis intuitive synthesis intuitive generative analytical tour synthesis intellectual Caro, Antonio INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD |
| title | INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD |
| title_full | INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD |
| title_fullStr | INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD |
| title_full_unstemmed | INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD |
| title_short | INVESTIGATE LA PUBLICIDAD TO UNDERSTAND LA SOCIEDAD |
| title_sort | investigate la publicidad to understand la sociedad |
| topic | Publicidad metodología síntesis intuitiva síntesis intelectiva recorrido analítico generativo Publicity methodology ynthesis intuitive synthesis intuitive generative analytical tour synthesis intellectual |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4527 |