| Sumario: | The purpose of the report is to expose the research method that the author uses using a wide range of research questions regarding publicity, which constitutes his opinion as one of the most complex and important phenomena that are part of the current globalized societies. This method includes three moments or stages: intuitive synthesis, generative analytical appeal and intellectual synthesis, preceded by the immersion of the investigator in the investigated phenomenon, any regression of the investigation as a conclusion of the misma, thus combating in this way root of scientific abstractionism
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