Biblioteca Digital de VanguardiaFROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE
This article aims to analyze the importance of advertising discourse through various media, such as the press, television, radio and mainly the internet, in order to understand how they have enabled consumer activity in constant interaction with a brand or product, to finally exemplify the issue wit...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4518 |
| _version_ | 1782344941387644928 |
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| author | Buitrago Morales, Andrés Felipe Quiroga Daza, Cristian David Cuellar Arenas, Jhoiner |
| author_facet | Buitrago Morales, Andrés Felipe Quiroga Daza, Cristian David Cuellar Arenas, Jhoiner |
| author_sort | Buitrago Morales, Andrés Felipe |
| collection | Revista |
| description | This article aims to analyze the importance of advertising discourse through various media, such as the press, television, radio and mainly the internet, in order to understand how they have enabled consumer activity in constant interaction with a brand or product, to finally exemplify the issue with the Apple Inc. brand. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4518 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-45182020-10-03T17:36:33Z FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE DE CONSUMIDOR A PROSUMIDOR UNA MIRADA DE LAS TRANSFORMACIONES EN EL DISCURSO PUBLICITARIO Buitrago Morales, Andrés Felipe Quiroga Daza, Cristian David Cuellar Arenas, Jhoiner Publicidad Marketing Identidad Digital Tono de comunicación Medios de comunicación Lovemark Era digital Advertising Marketing Digital Identity Tone communication Digital Age Lovemark This article aims to analyze the importance of advertising discourse through various media, such as the press, television, radio and mainly the internet, in order to understand how they have enabled consumer activity in constant interaction with a brand or product, to finally exemplify the issue with the Apple Inc. brand. En este artículo se pretende analizar la importancia del discurso publicitario a través de los diversos medios de comunicación, como la prensa, la televisión, la radio y principalmente la internet, a fin de comprender cómo han posibilitado la actividad del consumidor en interacción constante con una marca o producto, para finalmente ejemplificar el tema con la marca Apple Inc. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4518 Colección Académica de Ciencias Sociales; Vol. 2 Núm. 2 (2015): Jul-Dic; 13-24 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4518/4202 |
| spellingShingle | Publicidad Marketing Identidad Digital Tono de comunicación Medios de comunicación Lovemark Era digital Advertising Marketing Digital Identity Tone communication Digital Age Lovemark Buitrago Morales, Andrés Felipe Quiroga Daza, Cristian David Cuellar Arenas, Jhoiner FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE |
| title | FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE |
| title_full | FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE |
| title_fullStr | FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE |
| title_full_unstemmed | FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE |
| title_short | FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE |
| title_sort | from consumer to prosumer a look at the transformations in advertising discourse |
| topic | Publicidad Marketing Identidad Digital Tono de comunicación Medios de comunicación Lovemark Era digital Advertising Marketing Digital Identity Tone communication Digital Age Lovemark |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4518 |