Biblioteca Digital de VanguardiaWOMEN ACCORDING TO ADVERTISING FROM THE 20'S
Based on the historiographical research on women and femininity in the Bumanguesa press from the 1920s to the 1940s, this article sought to capture the female model disclosed by the advertising of the time. It is evident that advertising has an important role in the homogenization of taste and the r...
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| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4496 |
| _version_ | 1782344940317048832 |
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| author | Rincón Silva, Edgar Alexander |
| author_facet | Rincón Silva, Edgar Alexander |
| author_sort | Rincón Silva, Edgar Alexander |
| collection | Revista |
| description | Based on the historiographical research on women and femininity in the Bumanguesa press from the 1920s to the 1940s, this article sought to capture the female model disclosed by the advertising of the time. It is evident that advertising has an important role in the homogenization of taste and the registration of what is socially established, which is why it is used as a source. From the advertisements, the modern woman emerged, a new proposal in the female model that prevailed in the study period, generating changes that would be installed as possibilities in the style of later women. Despite the changes in the appearance of the female model, there are persistence in traditional roles and in the conception of women as a being with a natural tendency to weakness and disease. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4496 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-44962020-10-03T17:36:06Z WOMEN ACCORDING TO ADVERTISING FROM THE 20'S LAS MUJERES SEGÚN LA PUBLICIDAD DE LOS AÑOS 20 Rincón Silva, Edgar Alexander publicidad historia de la publicidad historia de las mujeres historia regional género advertising history of advertising women's story story regional gender Based on the historiographical research on women and femininity in the Bumanguesa press from the 1920s to the 1940s, this article sought to capture the female model disclosed by the advertising of the time. It is evident that advertising has an important role in the homogenization of taste and the registration of what is socially established, which is why it is used as a source. From the advertisements, the modern woman emerged, a new proposal in the female model that prevailed in the study period, generating changes that would be installed as possibilities in the style of later women. Despite the changes in the appearance of the female model, there are persistence in traditional roles and in the conception of women as a being with a natural tendency to weakness and disease. A partir de la investigación historiográfica sobre las mujeres y la feminidad en la prensa bumanguesa de los años 1920 a 1940 se buscó plasmar en este artículo el modelo femenino divulgado por la publicidad de la época. Es evidente que la publicidad tiene un papel importante en la homogeneización del gusto y el registro de lo socialmente establecido, por ello se recurre a ella como fuente. Desde los anuncios emergió la mujer moderna, una nueva propuesta en el modelo femenino que se impuso en la época de estudio generando cambios que se instalarían como posibilidades en el estilo de las mujeres posteriores. A pesar de los cambios en la apariencia del modelo femenino, se registran persistencias en los roles tradicionales y en la concepción de la mujer como un ser con tendencia natural a la debilidad y la enfermedad. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4496 Colección Académica de Ciencias Sociales; Vol. 3 Núm. 1 (2016): Ene-Jun; 53-66 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4496/4181 |
| spellingShingle | publicidad historia de la publicidad historia de las mujeres historia regional género advertising history of advertising women's story story regional gender Rincón Silva, Edgar Alexander WOMEN ACCORDING TO ADVERTISING FROM THE 20'S |
| title | WOMEN ACCORDING TO ADVERTISING FROM THE 20'S |
| title_full | WOMEN ACCORDING TO ADVERTISING FROM THE 20'S |
| title_fullStr | WOMEN ACCORDING TO ADVERTISING FROM THE 20'S |
| title_full_unstemmed | WOMEN ACCORDING TO ADVERTISING FROM THE 20'S |
| title_short | WOMEN ACCORDING TO ADVERTISING FROM THE 20'S |
| title_sort | women according to advertising from the 20's |
| topic | publicidad historia de la publicidad historia de las mujeres historia regional género advertising history of advertising women's story story regional gender |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4496 |