THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA

The topics that are valued below are a set of events that turn in favor of the ‘prosumer’ concept in the new world, in the migration from analog to digital, the issue has been advancing to a different context and the ‘prosumer’ is the main factor to investigate. Brands use digital media, which are u...

Descripción completa

Detalles Bibliográficos
Autores principales: Escobar, Camilo Andrés, Cuellar Arenas, Jhoiner
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4489