Biblioteca Digital de VanguardiaTHE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA
The topics that are valued below are a set of events that turn in favor of the ‘prosumer’ concept in the new world, in the migration from analog to digital, the issue has been advancing to a different context and the ‘prosumer’ is the main factor to investigate. Brands use digital media, which are u...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4489 |
| _version_ | 1782344939542151168 |
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| author | Escobar, Camilo Andrés Cuellar Arenas, Jhoiner |
| author_facet | Escobar, Camilo Andrés Cuellar Arenas, Jhoiner |
| author_sort | Escobar, Camilo Andrés |
| collection | Revista |
| description | The topics that are valued below are a set of events that turn in favor of the ‘prosumer’ concept in the new world, in the migration from analog to digital, the issue has been advancing to a different context and the ‘prosumer’ is the main factor to investigate. Brands use digital media, which are used as a means of consumption and interaction of contained, the impact is so great that brands position what they are through these generators of experiences called prosumers. Some of them become brands into an experience without any apparent limit, the contents that reflecte through the web 2.0 are the key factor to correctly positioning the brand or otherwise, deteriorate the brand which is being discussed. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4489 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-44892020-10-03T17:36:06Z THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA EL PROSUMIDOR COMO FRUTO INTELIGENTE EN EL CONSUMO DE MARCAS A TRAVÉS DE MEDIOS DIGITALES Escobar, Camilo Andrés Cuellar Arenas, Jhoiner Consumidor Prosumidor El Poder De Las Marcas Periodismo digital Conectivismo Jerarquías Entre Marcas Medios Digitales Redes Sociales Consumer Prosumer The power of brands digital journalism Connectivism hierarchies Brands Digital Media Social Networks The topics that are valued below are a set of events that turn in favor of the ‘prosumer’ concept in the new world, in the migration from analog to digital, the issue has been advancing to a different context and the ‘prosumer’ is the main factor to investigate. Brands use digital media, which are used as a means of consumption and interaction of contained, the impact is so great that brands position what they are through these generators of experiences called prosumers. Some of them become brands into an experience without any apparent limit, the contents that reflecte through the web 2.0 are the key factor to correctly positioning the brand or otherwise, deteriorate the brand which is being discussed. Los temas que se valoran a continuación son una serie de acontecimientos que giran a favor del concepto ‘Prosumidor’ en el nuevo mundo, en la migración de lo análogo a lo digital, el tema ha ido avanzando a un contexto diferente y el ‘Prosumidor’ es su principal factor de investigación. Las marcas utilizan los medios digitales, los usan como medio de consumo e interacción de contenidos, el impacto es tan grande que las marcas posicionan lo que son a través de estos generadores de experiencias llamados prosumidores. Algunos de ellos convierten las marcas en una vivencia sin límites aparentes, los contenidos que plasman a través de la web 2.0 son el factor clave para que el posicionamiento sea acertado o en su defecto, deteriore la marca de la que se está hablando. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4489 Colección Académica de Ciencias Sociales; Vol. 3 Núm. 1 (2016): Ene-Jun; 1-9 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4489/4176 |
| spellingShingle | Consumidor Prosumidor El Poder De Las Marcas Periodismo digital Conectivismo Jerarquías Entre Marcas Medios Digitales Redes Sociales Consumer Prosumer The power of brands digital journalism Connectivism hierarchies Brands Digital Media Social Networks Escobar, Camilo Andrés Cuellar Arenas, Jhoiner THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA |
| title | THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA |
| title_full | THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA |
| title_fullStr | THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA |
| title_full_unstemmed | THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA |
| title_short | THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA |
| title_sort | prosumer as an intelligent result in the consumption of brands using digital media |
| topic | Consumidor Prosumidor El Poder De Las Marcas Periodismo digital Conectivismo Jerarquías Entre Marcas Medios Digitales Redes Sociales Consumer Prosumer The power of brands digital journalism Connectivism hierarchies Brands Digital Media Social Networks |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4489 |