MOBILE COMMUNICATION AS AN INNOVATIVE ELEMENT ON THE CHANNEL TRADITIONAL OF NEIGHBORHOOD STORES

The importance of neighborhood stores in the structure of the country's economy is very relevant and many people make a living from this activity. In the commercial sphere, the Store to Store (TAT) channel is the oldest and the least technical; but even so, it continues to be a very important d...

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Detalles Bibliográficos
Autores principales: Bolaños López, Carlos Arturo, Valencia Peñuela, Carlos Fernando
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4092

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