Biblioteca Digital de VanguardiaMOBILE COMMUNICATION AS AN INNOVATIVE ELEMENT ON THE CHANNEL TRADITIONAL OF NEIGHBORHOOD STORES
The importance of neighborhood stores in the structure of the country's economy is very relevant and many people make a living from this activity. In the commercial sphere, the Store to Store (TAT) channel is the oldest and the least technical; but even so, it continues to be a very important d...
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4092 |