Biblioteca Digital de VanguardiaSUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE
The current world is constantly energized by market demands, which in one way or another permeate the construction of subjectivities, people are conditioned by the consumer society and the offers that it puts before it. In this context, new social and cultural forms of relationship emerge, which end...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4085 |
| _version_ | 1782344935871086592 |
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| author | Ospina Nieto, Yovany |
| author_facet | Ospina Nieto, Yovany |
| author_sort | Ospina Nieto, Yovany |
| collection | Revista |
| description | The current world is constantly energized by market demands, which in one way or another permeate the construction of subjectivities, people are conditioned by the consumer society and the offers that it puts before it. In this context, new social and cultural forms of relationship emerge, which end up deconstructing the existential condition of the human being. In this existential deconstruction, the human being identifies with the demands of the market and feels attracted to a consumer society that even conditions its formation, since the educational system is not alien to this reality. This is how a subject objectified by market demands underlies. The foregoing warns of a dehumanizing process of the person, which ends up focusing all its capacities on mere production. In this regard, Corrales (2005) says: In this approach, consumption appears guided by “objective” needs and goods are consumed according to the importance of said needs and the amount of resources available to satisfy them: consumers are seen as subjects individual, free and rational, who make their consumption decisions according to an exact calculation guided by an evaluation of the cost-benefit type, is the realm of the Weberian homo economicus. (p. 211) |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4085 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-40852020-10-03T17:34:30Z SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE SUJETO Y CONSUMO…UN DESAFÍO EDUCATIVO Ospina Nieto, Yovany Sujeto Consumo Necesidades Subject consumption Needs The current world is constantly energized by market demands, which in one way or another permeate the construction of subjectivities, people are conditioned by the consumer society and the offers that it puts before it. In this context, new social and cultural forms of relationship emerge, which end up deconstructing the existential condition of the human being. In this existential deconstruction, the human being identifies with the demands of the market and feels attracted to a consumer society that even conditions its formation, since the educational system is not alien to this reality. This is how a subject objectified by market demands underlies. The foregoing warns of a dehumanizing process of the person, which ends up focusing all its capacities on mere production. In this regard, Corrales (2005) says: In this approach, consumption appears guided by “objective” needs and goods are consumed according to the importance of said needs and the amount of resources available to satisfy them: consumers are seen as subjects individual, free and rational, who make their consumption decisions according to an exact calculation guided by an evaluation of the cost-benefit type, is the realm of the Weberian homo economicus. (p. 211) El mundo actual se ve dinamizado de forma constante por las demandas del mercado, que de una u otra manera permean la construcción de subjetividades, las personas son condicionadas por la sociedad de consumo y las ofertas que esta antepone. En este contexto, emergen nuevas formas sociales y culturales de relacionamiento, las cuales terminan por deconstruir la condición existencial del ser humano. En esta deconstrucción existencial, el ser humano se identifica con las demandas del mercado y se siente atraído por una sociedad de consumo que inclusive condiciona su formación, dado que el sistema educativo no es ajeno a dicha realidad. Es así como subyace un sujeto objetivado por las demandas del mercado. Lo expuesto advierte un proceso deshumanizador de la persona, que termina enfocando todas sus capacidades a la mera producción. Al respecto, Corrales (2005) dice: En este enfoque, el consumo aparece guiado por necesidades “objetivas” y los bienes son consumidos con arreglo a la importancia de dichas necesidades y a la cantidad de recursos disponibles para satisfacerlas: los consumidores son vistos como sujetos individuales, libres y racionales, que toman sus decisiones de consumo de acuerdo a un cálculo exacto guiado por una evaluación del tipo costo–beneficio, es el reino del homo economicus weberiano. (p. 211) Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4085 Colección Académica de Ciencias Sociales; Vol. 4 Núm. 1 (2017): Ene-Jun; 71-79 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4085/3782 |
| spellingShingle | Sujeto Consumo Necesidades Subject consumption Needs Ospina Nieto, Yovany SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE |
| title | SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE |
| title_full | SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE |
| title_fullStr | SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE |
| title_full_unstemmed | SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE |
| title_short | SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE |
| title_sort | subject and consumption ... an educational challenge |
| topic | Sujeto Consumo Necesidades Subject consumption Needs |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4085 |