Biblioteca Digital de VanguardiaRECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ
Taking into account the symbolic value that brands have and that their learning takes place in a social environment mediated by peers, family and the media, this document will address the socialization processes of the consumer of children between 7 and 11 years old. Bogotá in the snacks category. T...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4074 |
| Sumario: | Taking into account the symbolic value that brands have and that their learning takes place in a social environment mediated by peers, family and the media, this document will address the socialization processes of the consumer of children between 7 and 11 years old. Bogotá in the snacks category. The main results presented here allow us to identify three types of consumer according to their socialization: the independent, the dependent and the conciliatory and the different practices that boys and girls carry out as a result of the dialogue between them and themselves as consumers and the snacks. |
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