Biblioteca Digital de VanguardiaCROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES
It is not easy to find a magazine that has uninterrupted editions through its history and that completes 100 years of work, this was the main reason when selecting the Cromos magazine as a source for the development of this research. However, addressing so many images, literary figures and historica...
| Autores principales: | , , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
|
| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4072 |
| _version_ | 1782344934298222592 |
|---|---|
| author | Díaz Jordán , Ana María Cortés-Pardo , Ingrid Paola León Muñoz, John Jairo Aguilera, Pedro Pablo |
| author_facet | Díaz Jordán , Ana María Cortés-Pardo , Ingrid Paola León Muñoz, John Jairo Aguilera, Pedro Pablo |
| author_sort | Díaz Jordán , Ana María |
| collection | Revista |
| description | It is not easy to find a magazine that has uninterrupted editions through its history and that completes 100 years of work, this was the main reason when selecting the Cromos magazine as a source for the development of this research. However, addressing so many images, literary figures and historical events in a single publication is quite complex, since there are many angles from which the analysis of advertising communication can be made; Due to this situation, the research team decided to work for this article in the sixties, and thus contribute to the analysis of the macro research called '100 years of advertising phrases: Characterization of the advertising text in the magazine Cromos in Colombia', endorsed by the General Directorate of Investigations of the Santiago de Cali University. The proposed methodological model is divided into four phases and the gender issue is taken as the main filter, without neglecting the historical facts of the decade in question and the literary figures used in the advertisements chosen as samples. |
| format | Artículo |
| id | oai:ojs.revistas.upb.edu.co:article-4072 |
| institution | Colección Académica de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Universidad Pontificia Bolivariana |
| record_format | dspace |
| spelling | oai:ojs.revistas.upb.edu.co:article-40722020-10-03T17:34:30Z CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES LA REVISTA CROMOS Y LA METÁFORA DE LA PUBLICIDAD EN LOS AÑOS SESENTA Díaz Jordán , Ana María Cortés-Pardo , Ingrid Paola León Muñoz, John Jairo Aguilera, Pedro Pablo Análisis de medios Publicidad Revista Cromos Género Media analysis Advertising Cromos Magazine Gender. It is not easy to find a magazine that has uninterrupted editions through its history and that completes 100 years of work, this was the main reason when selecting the Cromos magazine as a source for the development of this research. However, addressing so many images, literary figures and historical events in a single publication is quite complex, since there are many angles from which the analysis of advertising communication can be made; Due to this situation, the research team decided to work for this article in the sixties, and thus contribute to the analysis of the macro research called '100 years of advertising phrases: Characterization of the advertising text in the magazine Cromos in Colombia', endorsed by the General Directorate of Investigations of the Santiago de Cali University. The proposed methodological model is divided into four phases and the gender issue is taken as the main filter, without neglecting the historical facts of the decade in question and the literary figures used in the advertisements chosen as samples. No es fácil encontrar una revista que tenga ediciones ininterrumpidas a través de su historia y que complete 100 años de labor, esta fue la principal razón al momento de seleccionar la revista Cromos como fuente para el desarrollo de esta investigación. Sin embargo, abordar en una sola publicación tantas imágenes, figuras literarias y hechos históricos es bastante complejo, pues existen muchos ángulos desde donde se puede hacer el análisis de la comunicación publicitaria; por tal situación, el equipo investigador decide trabajar para este artículo con la década de los años sesenta, y así aportar en el análisis de la investigación macro denominada ‘100 años de frases publicitarias: Caracterización del texto publicitario en la revista Cromos en Colombia’, avalada por la Dirección General de Investigaciones de la Universidad Santiago de Cali. El modelo metodológico propuesto está dividido en cuatro fases y se toma como filtro principal el tema de género, sin dejar de lado los hechos históricos propios de la década en cuestión y las figuras literarias utilizadas en los anuncios elegidos como muestra. Universidad Pontificia Bolivariana 2020-10-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4072 Colección Académica de Ciencias Sociales; Vol. 4 Núm. 1 (2017): Ene-Jun; 1-15 2422-0477 spa https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4072/3770 |
| spellingShingle | Análisis de medios Publicidad Revista Cromos Género Media analysis Advertising Cromos Magazine Gender. Díaz Jordán , Ana María Cortés-Pardo , Ingrid Paola León Muñoz, John Jairo Aguilera, Pedro Pablo CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES |
| title | CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES |
| title_full | CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES |
| title_fullStr | CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES |
| title_full_unstemmed | CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES |
| title_short | CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES |
| title_sort | cromos magazine and the metaphor of advertising in the sixties |
| topic | Análisis de medios Publicidad Revista Cromos Género Media analysis Advertising Cromos Magazine Gender. |
| url | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4072 |