| Sumario: | It is not easy to find a magazine that has uninterrupted editions through its history and that completes 100 years of work, this was the main reason when selecting the Cromos magazine as a source for the development of this research. However, addressing so many images, literary figures and historical events in a single publication is quite complex, since there are many angles from which the analysis of advertising communication can be made; Due to this situation, the research team decided to work for this article in the sixties, and thus contribute to the analysis of the macro research called '100 years of advertising phrases: Characterization of the advertising text in the magazine Cromos in Colombia', endorsed by the General Directorate of Investigations of the Santiago de Cali University. The proposed methodological model is divided into four phases and the gender issue is taken as the main filter, without neglecting the historical facts of the decade in question and the literary figures used in the advertisements chosen as samples.
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