IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC

Objective: to analyze the relation between the rhetorical discourse of the advertising communication of bottled water brands and the construction of imaginary in young people between the 20 and 25 years of age of the city of Medellín. Methodology: Qualitative ethnographic-hermeneutic research, condu...

Descripción completa

Detalles Bibliográficos
Autores principales:	López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira
Formato:	Artículo
Lenguaje:	Español
Publicado:	Universidad Pontificia Bolivariana 2020
Materias:	Imaginarios Agua embotellada Retórica Publicitaria Consumo Marcas Imaginary Bottled water Advertising Rhetoric Consumption Brands
Acceso en línea:	https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4040

Ejemplares similares

ADVERTISING AND IMAGINARY MACROSTRUCTURE
por: Caro, Antonio
Publicado: (2020)

THE RHETORIC IMAGINARY OF THE POSTMODERN DISCURSIVENESS
por: GRADINARU, Camelia
Publicado: (2016)

Candy Advertising, Consumption and Childhood Happiness (Argentina, 1930-1943)
por: Scheinkman, Ludmila
Publicado: (2018)

INFLUENCE OF BRAND IMITATION AND ADVERTISING TRENDS ON THE DEVELOPMENT OF POPULAR GRAPHIC ADVERTISING AND ITS POINTS MEETING THE LEGAL REGULATIONS
por: Meneses Quijano, John Fernando
Publicado: (2020)

THE IMPACT OF THE MODELS OF WELL-BEING IN CONSUMPTION. A THEORETICAL REVIEW.
por: Mejía-Giraldo, Juan F.
Publicado: (2020)

CRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM
por: Cepeda Palacio, Samuel David
Publicado: (2020)

SUBJECT AND CONSUMPTION ... AN EDUCATIONAL CHALLENGE
por: Ospina Nieto, Yovany
Publicado: (2020)

WOMEN ACCORDING TO ADVERTISING FROM THE 20'S
por: Rincón Silva, Edgar Alexander
Publicado: (2020)

The double and the imaginary of Um rosto noturno, by Reynaldo Moura
por: Raabe, Camilo Mattar
Publicado: (2017)

CROMOS MAGAZINE AND THE METAPHOR OF ADVERTISING IN THE SIXTIES
por: Díaz Jordán , Ana María, et al.
Publicado: (2020)

PERCEPTION IN ADVERTISING VS. THE PERCEPTION IN PSYCHOLOGY
por: Osorio Parra, Catalina
Publicado: (2020)

THE TECHNOLOGY CONSUMPTION OF YOUNG PEOPLE ... A CHALLENGE FOR TEACHERS
por: Upegui Córdoba, María Adelaida
Publicado: (2020)

THE PROSUMER AS AN INTELLIGENT RESULT IN THE CONSUMPTION OF BRANDS USING DIGITAL MEDIA
por: Escobar, Camilo Andrés, et al.
Publicado: (2020)

Enigma of image: a way to methodological analysis of print advertising
por: Depexe, Sandra
Publicado: (2009)

Cultural convergences in world wine consumption
por: Dal Bianco, Andrea, et al.
Publicado: (2013)

XML technology assisted research paper abstract writing
por: Castel, Víctor M.
Publicado: (2006)

FROM CONSUMER TO PROSUMER A LOOK AT THE TRANSFORMATIONS IN ADVERTISING DISCOURSE
por: Buitrago Morales, Andrés Felipe, et al.
Publicado: (2020)

A retórica como modelo analítico da racionalidade instrumental: aproximações teóricas e empíricas
por: Raul Francisco Magalhães, et al.
Publicado: (2004)

BRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES
por: Cortés Pardo, Paola
Publicado: (2020)

Estrategias de branding para posicionamiento de marca : "Roland Novedades", María Auxiliadora, Py
por: Flores, Beatriz, et al.
Publicado: (2019)

«For a feminist, her principal interlocutor is always another woman»
por: Cremona, Florencia
Publicado: (2014)

O DISCURSO DO MARKETING DE LUGAR E OS GRANDES EVENTOS
por: Nicolau Netto, Michel
Publicado: (2017)

Changes in electoral advertising and the effects on competition and participation in Brazilian local elections between 2008 and 2016
por: Cervi, Emerson U., et al.
Publicado: (2021)

Coordinative constructions in Arabic: aspects of morphosyntax as an indicator of interpersonal status
por: Moutaouakil, Ahmed
Publicado: (2009)

Evolución de la estrategia comunicacional empresarial peruana en el periodo 2000-2012
por: Casafranca Rosas, Juan Carlos
Publicado: (2013)

Employer brand: promoting communication and language skills
por: Aleksandrovna, Tsareva Natalia
Publicado: (2021)

Neuromarketing
por: Borda, Leandro Oscar, et al.
Publicado: (2014)

Instagram como plataforma de consumo en jóvenes de la UNAB
por: Villamizar Sarmiento, María Alejandra, et al.
Publicado: (2020)

Una dilatada bienvenida a la “normalidad”. Prácticas online en Cuba
por: Reloba de la Cruz, Xenia
Publicado: (2021)

THE TWO FACES OF THE NEW PROSUMER 2.0 HERO OR MURDERER OF BRANDS?
por: Sanchez Chamorro, Diana Xiomara, et al.
Publicado: (2020)

Watermelon evapotranspiration and crop coefficient in Teresina microregion - Piaui, Brazil
por: Ferreira, Valber Mendes, et al.
Publicado: (2015)

Social representations and mises-en scène in Bogotá's peasant markets: the good, the institutionalized and the rebel peasant
por: Garcia Gonzalez, David Fernando, et al.
Publicado: (2019)

Dois Aspectos do foco narrativo (Retórica e Ideologia) / Two Aspects of focus narration (Theoric and Ideology)
por: Cintra, Ismael Angelo
Publicado: (2007)

El Luxury and its discontents in contemporary China
por: Osburg, John
Publicado: (2016)

Se fue, ¿a volver? Imaginarios, familia y redes sociales en la migración ecuatoriana a España (1997-2000)
por: Goycoechea, Alba, et al.
Publicado: (2004)

“Ethnographic services are offered”: a map of ethnography as a practice in the construction of knowledge and value in marketing research companies
por: González Vélez, César, et al.
Publicado: (2020)

RECREATION AND OTHER DEMONS: CONSUMER SOCIALIZATION OF SNACKS FOR BOYS AND GIRLS BETWEEN 7 AND 11 YEARS OLD IN BOGOTÁ
por: Márquez Linares , Natalia
Publicado: (2020)

DESIGN, BRANDING AND SOCIOCULTURAL DYNAMICS
por: Alzate Sanz, Jaime Eduardo
Publicado: (2020)

DIALOGICS OF LIQUID COMPANY AND EMANCIPATION POSTMODERN STORIES
por: Ospina Nieto, Yovany
Publicado: (2020)

La evaluación en el proceso de diseño
por: Zani, Viviana, et al.
Publicado: (2004)