IMAGINARIES AROUND THE CONSUMPTION OF BOTTLED WATER AND ITS RELATIONSHIP WITH ADVERTISING RHETORIC

Objective: to analyze the relation between the rhetorical discourse of the advertising communication of bottled water brands and the construction of imaginary in young people between the 20 and 25 years of age of the city of Medellín. Methodology: Qualitative ethnographic-hermeneutic research, condu...

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Detalles Bibliográficos
Autores principales: López Torres , Zulima Azeneth, Bedoya Barrera, Paula, Suárez Estrada, Laura Victoria, Arango Valencia , Inés Elvira
Formato: Artículo
Lenguaje:Español
Publicado: Universidad Pontificia Bolivariana 2020
Materias:
Acceso en línea:https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4040

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