| Sumario: | Mining in Chile has an ancestral history, it is part of its identity as a nation and is key to its development. The sector plays a key role in the world economy, the country is a leading supplier of many raw materials especially associated with copper, lithium and potassium. In 2010, the story of 33 miners who were trapped 700 meters underground generated a global media phenomenon, which recorded a television, radio, digital press and social media audience of millions of people on five continents. Without a doubt, this was a reputable experience that put Chilean mining on the international public agenda. Five years later, what do the media say about the sector? This document presents the results of the evaluation of the media reputation of mining in Chile in 2014, based on data obtained through the analysis of quantitative and qualitative content in national newspapers.
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Biblioteca Digital de Vanguardia