Biblioteca Digital de VanguardiaBRAND MANAGEMENT: A PROBLEM WITH DIFFERENT SIZES
In an exploratory study, major flaws were detected in the work of brand management by small entrepreneurs in the city of Cali, revealing different mistakes that are made from the ignorance of the brand concept and how it could be projected. At this point, questions arose as to whether the problems t...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4036 |