Biblioteca Digital de VanguardiaPERCEPTION IN ADVERTISING VS. THE PERCEPTION IN PSYCHOLOGY
Since advertising there has been an interest in the way in which consumers understand the brand. This phenomenon has been called "perception." However, this term has been a theoretical construction that has been made from psychology and points to a basic psychological process where a subje...
| Autor principal: | |
|---|---|
| Formato: | Artículo |
| Lenguaje: | Español |
| Publicado: |
Universidad Pontificia Bolivariana
2020
|
| Materias: | |
| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4031 |