Biblioteca Digital de VanguardiaCRITICAL BRAND LITERATURE AS A DISCUSSION MECHANISM TO NEOLIBERAL ECONOMIC SYSTEM
Due to the relevance that brands acquire in the contemporary context, various ways of questioning or at least putting into discussion the actions of these and the companies they represent have emerged in the media. Literature stands out as one of such manifestations, addressing from different perspe...
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| Formato: | Artículo |
| Lenguaje: | Español |
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Universidad Pontificia Bolivariana
2020
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| Acceso en línea: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/4027 |