| Sumario: | The welfare model, proposed since Modernity, is based on a positivist rationality of material accumulation and adaptation of the world according to criteria of efficiency and anthropocentric hedonism. This unique model of well-being has been dispersing in the contemporaneity, fostering the emergence of various individual conceptions of the good life, which have been affecting consumption patterns and therefore production. In this sense, this paper aims to discuss, based on an interdisciplinary bibliographic review based on the civil economy paradigm, the impact that welfare models have on people's consumption and how they affect the processes of the emergence of deficiencies - needs and wants that seem limitless.
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