Biblioteca Digital de VanguardiaBetween giants and windmills: Lulismo in the presidential elections of 2018
Lulismo, as a broad phenomenon of adhesion to the political figure of Luiz Inácio Lula da Silva, is also based on the approval of the image of “man of the people,” which was mobilized in the 2002 elections and continuously evoked against the Brazilian Social Democratic Party. In this article, we ana...
| Autores principales: | , |
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| Formato: | Revistas |
| Lenguaje: | Español |
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Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador
2023
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| Acceso en línea: | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633 |
| _version_ | 1782344311805837312 |
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| author | Alves, Mércia Martins, Joyce Miranda Leão |
| author_facet | Alves, Mércia Martins, Joyce Miranda Leão |
| author_sort | Alves, Mércia |
| collection | Revista |
| description | Lulismo, as a broad phenomenon of adhesion to the political figure of Luiz Inácio Lula da Silva, is also based on the approval of the image of “man of the people,” which was mobilized in the 2002 elections and continuously evoked against the Brazilian Social Democratic Party. In this article, we analyze the electoral propaganda strategies of the Workers’ Party at a time when its major leader was imprisoned and its main opponents were others: the “dragons” of anti-petismo. Based on the fact that television continues to be important in the Brazilian electoral game, the corpus of the analysis is the electoral television calendar of the Workers’ Party during the first and second rounds. The methodology used combines the observation of the types of ads with the analysis of the French matrix discourse, based mainly on the contributions of Charaudeau and Orlandi. As categories, ethos and antiethos, interdiscourses, discursive formations, ideological formations, and social conditions of production are observed. It is concluded that Lulismo was mobilized to fight against the Temer government and the Brazilian Social Democratic Party, which were not dangerous rivals; however, it failed to build a narrative against the “dragons” of anti-petismo that questioned not only the Brazilian electoral game, but the democratic regime itself. |
| format | Revistas |
| id | iconos-article-5633 |
| institution | Íconos - Revista de Ciencias Sociales |
| language | Español |
| publishDate | 2023 |
| publisher | Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador |
| record_format | ojs |
| spelling | iconos-article-56332023-09-01T15:03:07Z Between giants and windmills: Lulismo in the presidential elections of 2018 Entre gigantes y molinos de viento: el lulismo en las elecciones presidenciales de 2018 Entre gigantes e moinhos de vento: o lulismo nas eleições presidenciais de 2018 Alves, Mércia Martins, Joyce Miranda Leão antipetismo campaña electoral elecciones 2018 Fernando Haddad Lula lulismo antipetismo campanha eleitoral eleições de 2018 Fernando Haddad Lula lulismo anti-petismo electoral campaign 2018 elections Fernando Haddad Lula lulismo Lulismo, as a broad phenomenon of adhesion to the political figure of Luiz Inácio Lula da Silva, is also based on the approval of the image of “man of the people,” which was mobilized in the 2002 elections and continuously evoked against the Brazilian Social Democratic Party. In this article, we analyze the electoral propaganda strategies of the Workers’ Party at a time when its major leader was imprisoned and its main opponents were others: the “dragons” of anti-petismo. Based on the fact that television continues to be important in the Brazilian electoral game, the corpus of the analysis is the electoral television calendar of the Workers’ Party during the first and second rounds. The methodology used combines the observation of the types of ads with the analysis of the French matrix discourse, based mainly on the contributions of Charaudeau and Orlandi. As categories, ethos and antiethos, interdiscourses, discursive formations, ideological formations, and social conditions of production are observed. It is concluded that Lulismo was mobilized to fight against the Temer government and the Brazilian Social Democratic Party, which were not dangerous rivals; however, it failed to build a narrative against the “dragons” of anti-petismo that questioned not only the Brazilian electoral game, but the democratic regime itself. El lulismo, en cuanto amplio fenómeno de adhesión a la figura política de Luiz Inácio Lula da Silva, se fundamenta también en la aprobación de la imagen de “hombre del pueblo”, movilizada en las elecciones de 2002 y evocada continuamente contra el Partido Socialdemócrata Brasileño. En este artículo analizamos las estrategias de propaganda electoral del Partido de los Trabajadores en un momento en que su mayor líder fue encarcelado y sus principales opositores eran otros: los gigantes del antipetismo. Partiendo de que la televisión sigue siendo importante en el juego electoral brasileño, el corpus del análisis es el calendario electoral televisivo del Partido de los Trabajadores durante la primera y la segunda vuelta. En la metodología utilizada se combinan la observación de los tipos de anuncio con el análisis del discurso de matriz francesa, basado principalmente en las contribuciones de Charaudeau y Orlandi. Como categorías se observan el ethos y el antiethos, los interdiscursos, las formaciones discursivas, las formaciones ideológicas y las condiciones sociales de producción. Se concluye que el lulismo se movilizó para luchar contra el gobierno de Temer y el Partido Socialdemócrata Brasileño, molinos de viento que no eran en realidad rivales peligrosos, sin embargo, no logró construir una narrativa contra los gigantes del antipetismo que cuestionaban no solo el juego electoral brasileño, sino el propio régimen democrático. O lulismo, como fenômeno amplo de adesão à figura política de Luiz Inácio Lula da Silva, também se fundamenta na aprovação da imagem de "homem do povo", mobilizada nas eleições de 2002 e continuamente evocada contra o Partido da Social Democracia Brasileira. Neste artigo analisamos as estratégias de propaganda eleitoral do Partido dos Trabalhadores em um momento em que seu maior líder estava preso e seus principais opositores eram outros: os gigantes do antipetismo. Partindo do fato de que a televisão continua sendo importante no jogo eleitoral brasileiro, o corpus de análise é o calendário eleitoral televisivo do Partido dos Trabalhadores durante o primeiro e segundo turnos. Na metodologia utilizada, a observação dos tipos de anúncios é combinada com a análise do discurso de matriz francesa, baseada principalmente nas contribuições de Charaudeau e Orlandi. Como categorias, observam-se o ethos e o antiethos, os interdiscursos, as formações discursivas, as formações ideológicas e as condições sociais de produção. Conclui-se que o lulismo se mobilizou para lutar contra o governo de Temer e o Partido da Social Democracia Brasileira, moinhos de vento que não eram rivais realmente perigosos, porém, falhou em construir uma narrativa contra os gigantes do antipetismo que questionavam não só o jogo sistema eleitoral brasileiro, mas o próprio regime democrático. Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2023-09-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf text/html text/xml application/epub+zip https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633 10.17141/iconos.77.2023.5633 Íconos - Revista de Ciencias Sociales; Núm. 77 (2023): Élites económicas y poder político en América Latina; 137-155 Íconos - Revista de Ciencias Sociales; n. 77 (2023): Elites econômicas e poder político na América Latina; 137-155 Íconos. Revista de Ciencias Sociales; No. 77 (2023): Economic elites and political power in Latin America ; 137-155 1390-8065 1390-1249 spa https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633/4427 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633/4445 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633/4446 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633/4460 Derechos de autor 2023 Mercia Alves, Joyce Miranda Leão Martins https://creativecommons.org/licenses/by-nd/3.0/deed.es_ES |
| spellingShingle | Alves, Mércia Martins, Joyce Miranda Leão Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_full | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_fullStr | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_full_unstemmed | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_short | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_sort | between giants and windmills: lulismo in the presidential elections of 2018 |
| url | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633 |