Biblioteca Digital de VanguardiaThe siliconvalization of work. An argentine experience
Any discussion about digital or algorithmic technologies leads us immediately into the already protracted debate about which stage of capitalism are we in right now. The current context spawns a “new race” of high-tech based entrepreneurs and firms who lead the fast-growing so-called “unicorn” local...
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador
2021
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| Acceso en línea: | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302 |
| _version_ | 1782344289963999232 |
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| author | Ventrici, Patricia Palermo, Hernan |
| author_facet | Ventrici, Patricia Palermo, Hernan |
| author_sort | Ventrici, Patricia |
| collection | Revista |
| description | Any discussion about digital or algorithmic technologies leads us immediately into the already protracted debate about which stage of capitalism are we in right now. The current context spawns a “new race” of high-tech based entrepreneurs and firms who lead the fast-growing so-called “unicorn” locally-based multinational businesses. In the present article we use a case study about the “Free Market” in Argentina in order to study the key ideas behind the discourse sponsored by those firms. We have privileged a qualitative methodology supported by an intense previous field work based on in several sources: unstructured interviews, participant observation, secondary documents and photographic materials. The study finds that the new discourses are intertwined with the new technological advances in order to shore up novel capital-labor relationships which support new forms of workplace organization, and, furthermore, a new self- understanding of the worker. These discourses are buttressed by concepts such as “entrepreneurism” and “meritocracy”, which develop into more or less explicit notions centered on terms such as “success”, “future”, “democracy”, “gender” among others. Cognitive capitalism has sanctioned a new brand of firms and entrepreneurs who subscribe to the “Silicon Valley” model. This model has strongly spread in Latin America, and more specifically in Argentina. |
| format | Revistas |
| id | iconos-article-4302 |
| institution | Íconos - Revista de Ciencias Sociales |
| language | Español |
| publishDate | 2021 |
| publisher | Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador |
| record_format | ojs |
| spelling | iconos-article-43022021-08-30T17:56:24Z The siliconvalization of work. An argentine experience La siliconvalización del trabajo. Una experiencia argentina A siliconização do trabalho. Uma experiência argentina Ventrici, Patricia Palermo, Hernan Argentina capitalismo cognitivo emprendedorismo empresas unicornio Mercado Libre meritocracia Argentina capitalismo cognitivo empreendedorismo empresas unicórnio Mercado livre meritocracia Argentina cognitive capitalism entrepreneurialism unicorn firms Free Market meritocracy Any discussion about digital or algorithmic technologies leads us immediately into the already protracted debate about which stage of capitalism are we in right now. The current context spawns a “new race” of high-tech based entrepreneurs and firms who lead the fast-growing so-called “unicorn” locally-based multinational businesses. In the present article we use a case study about the “Free Market” in Argentina in order to study the key ideas behind the discourse sponsored by those firms. We have privileged a qualitative methodology supported by an intense previous field work based on in several sources: unstructured interviews, participant observation, secondary documents and photographic materials. The study finds that the new discourses are intertwined with the new technological advances in order to shore up novel capital-labor relationships which support new forms of workplace organization, and, furthermore, a new self- understanding of the worker. These discourses are buttressed by concepts such as “entrepreneurism” and “meritocracy”, which develop into more or less explicit notions centered on terms such as “success”, “future”, “democracy”, “gender” among others. Cognitive capitalism has sanctioned a new brand of firms and entrepreneurs who subscribe to the “Silicon Valley” model. This model has strongly spread in Latin America, and more specifically in Argentina. Cuando hablamos de tecnologías digitales o algorítmicas se repone el extenso debate acerca de cuál es la etapa del capitalismo en la actualidad. En este contexto, surgen una “nueva raza” de compañías y de empresarios vinculados a las tecnologías, que encarnan los líderes de las llamadas empresas “unicornios”, multinacionales de origen local con un vertiginoso crecimiento global. En el presente artículo analizamos las ideas rectoras en el discurso de dichas empresas a partir del estudio de caso de Mercado Libre en Argentina. Metodológicamente hemos privilegiado una aproximación cualitativa basada en un intenso trabajo de campo, en el que consideramos diversas fuentes: entrevistas abiertas, observación participante, material secundario y material fotográfico. Como parte de los hallazgos, podemos señalar que estos nuevos discursos, entrelazados con los avances tecnológicos, van sustentando las nuevas configuraciones de la relación capital-trabajo que derivan en formas novedosas de organización laboral y mutaciones subjetivas del propio sujeto trabajador. Los pilares en los que se sostienen tales discursos son las ideas de “emprendedorismo” y “meritocracia”, de las que se desprenden además nociones más o menos explícitas de “éxito”, “futuro”, “democracia”, “género”, entre otras. El capitalismo cognitivo potenció un nuevo tipo de empresas y empresarios que reproducen el modelo Silicon Valley, que ha cobrado un fuerte protagonismo en América Latina en general y en Argentina en particular. Quando falamos em tecnologias digitais ou algorítmicas, o amplo debate sobre qual é o estágio do capitalismo hoje é restaurado. Neste contexto, surgiu uma “nova geração” de empresas e empresários ligados à tecnologia, encarnada pelos dirigentes das chamadas empresas “unicórnio”, multinacionais de origem local com rápido crescimento global. Neste artigo analisamos as ideias norteadoras do discurso dessas empresas a partir do estudo de caso do Mercado Libre na Argentina. Metodologicamente, privilegiamos uma abordagem qualitativa baseada em intenso trabalho de campo, no qual consideramos várias fontes: entrevistas abertas, observação participante, material secundário e material fotográfico. Como parte das descobertas, podemos apontar que esses novos discursos, imbricados com os avanços tecnológicos, estão sustentando as novas configurações da relação capital-trabalho que levam a novas formas de organização do trabalho e mutações subjetivas do próprio sujeito trabalhador. Os pilares sobre os quais tais discursos se sustentam são as ideias de "empreendedorismo" e "meritocracia", de onde emergem noções mais ou menos explícitas de "sucesso", "futuro", "democracia", "gênero", entre outras. O capitalismo cognitivo potencializou um novo tipo de empresas e empreendedores que reproduzem o modelo do Vale do Silício, que ganhou um forte protagonismo na América Latina em geral, e na Argentina em particular. Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2021-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf text/html application/xml application/epub+zip https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302 10.17141/iconos.69.2021.4302 Íconos - Revista de Ciencias Sociales; Núm. 69 (2021): Estrategias comunitarias frente a conflictos socioambientales: más allá de la resistencia; 201-218 Íconos - Revista de Ciencias Sociales; n. 69 (2021): Estratégias comunitárias frente aos conflitos socioambientais: além da resistência; 201-218 Íconos. Revista de Ciencias Sociales; No. 69 (2021): Community strategies for confronting socio-environmental conflicts: Beyond resistance; 201-218 1390-8065 1390-1249 spa https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302/3530 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302/3575 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302/3555 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302/3586 Derechos de autor 2021 Patricia Ventrici, Hernan Palermo https://creativecommons.org/licenses/by-nd/3.0/deed.es_ES |
| spellingShingle | Ventrici, Patricia Palermo, Hernan The siliconvalization of work. An argentine experience |
| title | The siliconvalization of work. An argentine experience |
| title_full | The siliconvalization of work. An argentine experience |
| title_fullStr | The siliconvalization of work. An argentine experience |
| title_full_unstemmed | The siliconvalization of work. An argentine experience |
| title_short | The siliconvalization of work. An argentine experience |
| title_sort | siliconvalization of work. an argentine experience |
| url | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/4302 |