Biblioteca Digital de VanguardiaCommunication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina
The main objective of this work is to unveil the senses of identity built around the territory that comprises the Olavarria party (Buenos Aires province, Argentina), based on a historical analysis which recovers the discourse of the media as a fundamental agent in the socialization and consolidation...
| Autores principales: | , , |
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| Formato: | Revistas |
| Lenguaje: | Español |
| Publicado: |
Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador
2020
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| Acceso en línea: | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944 |
| _version_ | 1782344283035009024 |
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| author | Giacomasso, María Vanesa Lemiez, Griselda Conforti, María Eugenia |
| author_facet | Giacomasso, María Vanesa Lemiez, Griselda Conforti, María Eugenia |
| author_sort | Giacomasso, María Vanesa |
| collection | Revista |
| description | The main objective of this work is to unveil the senses of identity built around the territory that comprises the Olavarria party (Buenos Aires province, Argentina), based on a historical analysis which recovers the discourse of the media as a fundamental agent in the socialization and consolidation of social imaginaries of the population. To accomplish this task, the graphic coverage of the Special Supplement of the newspaper Tribuna, which was published for the II National Cement Festival in Olavarria (1974), is analyzed. A methodology of discourse analysis was used to identify, in the journalistic narrative, the way in which meanings are represented and constructed in relation to identity and local cultural heritage. The main results of the analysis highlight the symbolic power of storytelling in the media to build, reinforce and reproduce a mining identity brand linked to the cement industry in the Olavarria party, which has become a constituent aspect of the historical and cultural heritage of the city, and has been projected over time and remains alive today. This work is expected to contribute to the discussions about the leading role the graphic press has played in different historical moments and its influence on the local identity. |
| format | Revistas |
| id | iconos-article-3944 |
| institution | Íconos - Revista de Ciencias Sociales |
| language | Español |
| publishDate | 2020 |
| publisher | Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador |
| record_format | ojs |
| spelling | iconos-article-39442021-07-13T03:33:27Z Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina Comunicación, patrimonio e identidad: discurso de la prensa respecto a la Fiesta Nacional del Cemento en Olavarría, Argentina Comunicação, patrimônio e identidade: discurso da imprensa sobre a “Fiesta Nacional del Cemento en Olavarría, Argentina” Giacomasso, María Vanesa Lemiez, Griselda Conforti, María Eugenia speech analysis daily Tribune Cement Festival identity Olavarria cultural heritage análisis del discurso diario Tribuna Fiesta del Cemento identidad Olavarría patrimonio cultural análise do discurso Jornal Tribuna “Fiesta del cemento” identidade Patrimônio cultural de Olavarría The main objective of this work is to unveil the senses of identity built around the territory that comprises the Olavarria party (Buenos Aires province, Argentina), based on a historical analysis which recovers the discourse of the media as a fundamental agent in the socialization and consolidation of social imaginaries of the population. To accomplish this task, the graphic coverage of the Special Supplement of the newspaper Tribuna, which was published for the II National Cement Festival in Olavarria (1974), is analyzed. A methodology of discourse analysis was used to identify, in the journalistic narrative, the way in which meanings are represented and constructed in relation to identity and local cultural heritage. The main results of the analysis highlight the symbolic power of storytelling in the media to build, reinforce and reproduce a mining identity brand linked to the cement industry in the Olavarria party, which has become a constituent aspect of the historical and cultural heritage of the city, and has been projected over time and remains alive today. This work is expected to contribute to the discussions about the leading role the graphic press has played in different historical moments and its influence on the local identity. El objetivo central del presente trabajo consiste en relevar los sentidos de identidad construidos en torno del territorio que comprende el partido de Olavarría (provincia de Buenos Aires, Argentina), a partir de un análisis histórico que recupera el discurso de los medios de comunicación como agentes fundamentales en la socialización y consolidación de imaginarios sociales en la población. Para ello, se analiza la cobertura gráfica del Suplemento Especial del diario Tribuna que se publicó con motivo de la realización de la II Fiesta Nacional del Cemento en Olavarría (1974). Se recurrió a una metodología de análisis del discurso con el objetivo de identificar, en el relato periodístico, la manera en que se representan y se construyen significados en relación con la identidad y el patrimonio cultural local. Los principales resultados del análisis realizado demuestran el poder simbólico del relato mediático para construir, reforzar y reproducir una marca de identidad minera vinculada con la industria del cemento en el partido de Olavarría, transformándose en una parte constituyente del patrimonio histórico y cultural de la ciudad que se ha proyectado en el tiempo y que perdura hasta la actualidad. Se espera con este trabajo contribuir a las discusiones acerca del rol protagónico que ha cumplido la prensa gráfica en diferentes momentos históricos y su influencia en la identidad local. O principal objetivo deste trabalho é revelar os sentidos de identidade construídos em torno do território que compõe o município de Olavarría (província de Buenos Aires, Argentina), a partir de uma análise histórica que recupera o discurso da mídia como agente fundamental na socialização e consolidação das imagens sociais na população. Para isso, analisa-se a cobertura gráfica do suplemento especial do jornal Tribuna, publicado por ocasião da “Fiesta Nacional del Cemento en Olavarría, Argentina” (1974). Utilizou-se uma metodologia de análise de discurso com o objetivo de identificar, no relato jornalístico, a maneira como os significados são representados e construídos em relação à identidade e ao patrimônio cultural local. Os principais resultados da análise realizada demonstram o poder simbólico da história da mídia em construir, reforçar e reproduzir uma marca de identidade mineradora ligada à indústria cimenteira no município de Olavarría, transformando-se em parte integrante do patrimônio histórico e cultural da cidade que foi projetado ao longo do tempo e dura até hoje. Espera-se que este trabalho contribua para as discussões sobre o papel principal que a imprensa gráfica desempenhou em diferentes momentos históricos e a sua influência na identidade local. Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2020-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf text/html application/xml application/epub+zip https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944 10.17141/iconos.67.2020.3944 Íconos - Revista de Ciencias Sociales; Núm. 67 (2020): Desaparición de personas en el mundo globalizado: desafíos desde América Latina; 159-174 Íconos - Revista de Ciencias Sociales; n. 67 (2020): Desaparecimento de pessoas no mundo globalizado: desafios da América Latina; 159-174 Íconos. Revista de Ciencias Sociales; No. 67 (2020): Disappearances of people in the globalized world: Challenges from Latin America; 159-174 1390-8065 1390-1249 spa https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944/3336 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944/3367 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944/3348 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944/3378 Derechos de autor 2020 María Vanesa Giacomasso, Griselda Lemiez, María Eugenia Conforti https://creativecommons.org/licenses/by-nd/3.0/deed.es_ES |
| spellingShingle | Giacomasso, María Vanesa Lemiez, Griselda Conforti, María Eugenia Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_full | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_fullStr | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_full_unstemmed | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_short | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_sort | communication, heritage, and identity: the media’s discourse about the national party of cement in olavarria, argentina |
| url | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3944 |