Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem

This article analyzes how the media constructs social reality through language. Social reality is revised as a discursive construct based on the anthropic principle of information and on Watzlawick's axiom that, “it is impossible not to communicate”. The main objective is to analyze how the con...

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Detalles Bibliográficos
Autores principales: Civila, Sabina, Romero-Rodriguez, Luis Miguel, Aguaded, Ignacio
Formato: Revistas
Lenguaje:Español
Publicado: Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2020
Acceso en línea:https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942
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author Civila, Sabina
Romero-Rodriguez, Luis Miguel
Aguaded, Ignacio
author_facet Civila, Sabina
Romero-Rodriguez, Luis Miguel
Aguaded, Ignacio
author_sort Civila, Sabina
collection Revista
description This article analyzes how the media constructs social reality through language. Social reality is revised as a discursive construct based on the anthropic principle of information and on Watzlawick's axiom that, “it is impossible not to communicate”. The main objective is to analyze how the concept of “public opinion” has evolved with the development of Information and Communications Technologies (ICT). To this end, a critical review of scientific literature has been carried out, mapping the WoS and Scopus databases, and determining, through a literature review, how the new definitions of public opinion are formed. This increases the understanding of the media ecosystem and the interactions of individuals at the digital communication level. The main conclusion of this study highlights how public opinion is no longer created unidirectionally and monopolistically through conventional media, but with the interaction and participation of the “prosumer audience” within social networks. However, this does not mean the role of the media in social control has been completely lost through strategies such as framing and priming. Indeed, new informative vices, such as fake news, have emerged from this interactive construction of realities.
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spelling iconos-article-39422021-07-13T03:33:27Z Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem El lenguaje como creador de realidades y opinión pública: análisis crítico a la luz del actual ecosistema mediático A linguagem como criadora de realidades e opinião pública: análise crítica à luz do atual ecossistema da mídia Civila, Sabina Romero-Rodriguez, Luis Miguel Aguaded, Ignacio linguagem meios de comunicação opinião pública realidade social redes sociais TIC language media public opinion social reality social media ICT lenguaje medios de comunicación opinión pública realidad social redes sociales TIC This article analyzes how the media constructs social reality through language. Social reality is revised as a discursive construct based on the anthropic principle of information and on Watzlawick's axiom that, “it is impossible not to communicate”. The main objective is to analyze how the concept of “public opinion” has evolved with the development of Information and Communications Technologies (ICT). To this end, a critical review of scientific literature has been carried out, mapping the WoS and Scopus databases, and determining, through a literature review, how the new definitions of public opinion are formed. This increases the understanding of the media ecosystem and the interactions of individuals at the digital communication level. The main conclusion of this study highlights how public opinion is no longer created unidirectionally and monopolistically through conventional media, but with the interaction and participation of the “prosumer audience” within social networks. However, this does not mean the role of the media in social control has been completely lost through strategies such as framing and priming. Indeed, new informative vices, such as fake news, have emerged from this interactive construction of realities. Este trabajo analiza cómo los medios de comunicación construyen realidad social mediante el lenguaje. La realidad social es revisada como un constructo discursivo fundamentado en el principio antrópico de la información y en el axioma watzlawickiano de que “es imposible no comunicar”. Se tiene como objetivo principal analizar cómo el concepto de “opinión pública” ha evolucionado con el desarrollo de las Tecnologías de Información y Comunicación (TIC). Para ello, se ha realizado una revisión crítica de la literatura científica, realizando un mapeo por las bases de datos WoS y Scopus, para luego determinar a partir de un estado de la cuestión cómo se forman las nuevas definiciones de opinión pública, entendiendo así el ecosistema mediático y las interacciones de los individuos en el plano de la comunicación digital. Como conclusión principal se destaca que la opinión pública ya no es solo creada unidireccional y monopólicamente a través de los medios de comunicación convencionales, sino también con la interacción y participación de la “audiencia prosumidora” en el seno de las redes sociales. Sin embargo, esto no es indicativo de que se ha perdido por completo el rol de los medios de comunicación en el control social a través de estrategias como el framing  (encuadre) y priming (priorización) e incluso han surgido, a partir de esta construcción interactiva de las realidades, nuevos vicios informativos como las fake news (noticias falsas). Este trabalho analisa como a mídia constrói a realidade social através da linguagem. A realidade social é revista como uma construção discursiva baseada no princípio antrópico da informação e no axioma watzlawickiano de que "é impossível não se comunicar". O principal objetivo é analisar como o conceito de "opinião pública" evoluiu com o desenvolvimento das Tecnologias da Informação e Comunicação (TIC). Para isso, foi realizada uma revisão crítica da literatura científica, mapeada através das bases de dados WoS e Scopus, para determinar a partir de um estado da questão como se formam as novas definições da opinião pública, entendendo assim o ecossistema de mídia e as interações dos indivíduos no nível da comunicação digital. Como conclusão principal, destaca-se que a opinião pública não é mais criada unidirecional e monopolisticamente através dos meios de comunicação convencionais, mas também com a interação e participação da “audiencia prosumidora” nas redes sociais. Entretanto, isso não é indicativo de que o papel da mídia no controle social por meio de estratégias como framing (enquadramento) e priming (priorização) tenha sido completamente perdido e até que tenham emergido dessa construção interativa de realidades, novos vícios informativos como as fake news (notícias falsas). Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2020-05-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf text/html application/xml application/epub+zip https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942 10.17141/iconos.67.2020.3942 Íconos - Revista de Ciencias Sociales; Núm. 67 (2020): Desaparición de personas en el mundo globalizado: desafíos desde América Latina; 139-157 Íconos - Revista de Ciencias Sociales; n. 67 (2020): Desaparecimento de pessoas no mundo globalizado: desafios da América Latina; 139-157 Íconos. Revista de Ciencias Sociales; No. 67 (2020): Disappearances of people in the globalized world: Challenges from Latin America; 139-157 1390-8065 1390-1249 spa https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942/3335 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942/3366 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942/3347 https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942/3377 Derechos de autor 2020 Sabina Civila, Luis Miguel Romero-Rodriguez, Ignacio Aguaded https://creativecommons.org/licenses/by-nd/3.0/deed.es_ES
spellingShingle Civila, Sabina
Romero-Rodriguez, Luis Miguel
Aguaded, Ignacio
Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem
title Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem
title_full Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem
title_fullStr Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem
title_full_unstemmed Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem
title_short Language as a creator of realities and public opinion: Critical analysis in the context of the current media ecosystem
title_sort language as a creator of realities and public opinion: critical analysis in the context of the current media ecosystem
url https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/3942