Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions

The visual studies have analyzed the postcard series individually and as a whole, as they summarize the objectives and idealizations that might be considered as anthropological actions. This study based on postcards of Guayaquil, carried out from 1970 to 2004, shows the impact of the urban regenerat...

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Autor principal: Zerega, Tina
Formato: Revistas
Lenguaje:Español
Publicado: Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2007
Acceso en línea:https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/202
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author Zerega, Tina
author_facet Zerega, Tina
author_sort Zerega, Tina
collection Revista
description The visual studies have analyzed the postcard series individually and as a whole, as they summarize the objectives and idealizations that might be considered as anthropological actions. This study based on postcards of Guayaquil, carried out from 1970 to 2004, shows the impact of the urban regeneration upon the current urban visual imaginary. A content and textual analysis of these postcards as well as interviews to photographers that produced them, enabled us to find out the visual discursiveness generated with regard to the city of Guayaquil. Postcards and photographers clearly demonstrate how the attention is focused on the regenerated spacious materializing the intentions of social control and urban and racial idealizations, as well as a rejection to what is considered popular. There are also postcards with other alternative looking-intentions toward the visual homogeneous discourse.
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spelling iconos-article-2022024-04-23T19:46:30Z Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions La imagen postal de Guayaquil. De las imágenes regeneradas a las microintenciones de control estético Zerega, Tina postcards visual studies visual discursiveness aesthetic urban representations urban imaginaries visual anthropology postal estudios visuales discursividad visual estética representaciones urbanas imaginarios urbanos antropología visual The visual studies have analyzed the postcard series individually and as a whole, as they summarize the objectives and idealizations that might be considered as anthropological actions. This study based on postcards of Guayaquil, carried out from 1970 to 2004, shows the impact of the urban regeneration upon the current urban visual imaginary. A content and textual analysis of these postcards as well as interviews to photographers that produced them, enabled us to find out the visual discursiveness generated with regard to the city of Guayaquil. Postcards and photographers clearly demonstrate how the attention is focused on the regenerated spacious materializing the intentions of social control and urban and racial idealizations, as well as a rejection to what is considered popular. There are also postcards with other alternative looking-intentions toward the visual homogeneous discourse. Los estudios de la visualidad han analizado las series de postales en forma individual y en su conjunto, ya que sintetizan intenciones e idealizaciones que pueden considerarse como actos antropológicos. Este artículo presenta un estudio sobre postales de Guayaquil producidas entre 1970 y 2004 y da cuenta del impacto de la regeneración urbana en el imaginario visual urbano actual. Un análisis de contenido y textual de estas postales, así como entrevistas a los fotógrafos que las producen, permitieron descubrir discursividades visuales generadas alrededor de la ciudad de Guayaquil. Las postales y fotógrafos evidencian cómo la mirada se centra en espacios regenerados que materializan intenciones de control social e idealizaciones urbanas y raciales, así como un rechazo hacia lo popular. Asimismo, también se analizan postales que presentan otras miradas-intenciones alternativas a los discursos hegemónicos visuales. Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador 2007-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares application/pdf https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/202 10.17141/iconos.27.2007.202 Íconos - Revista de Ciencias Sociales; Núm. 27 (2007): Dossier: Guayaquil, miradas críticas a la regeneración; 91-105 Íconos - Revista de Ciencias Sociales; n. 27 (2007): Dossier: Guayaquil, miradas críticas a la regeneración; 91-105 Íconos. Revista de Ciencias Sociales; No. 27 (2007): Dossier: Guayaquil, critical views on regeneration; 91-105 1390-8065 1390-1249 spa https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/202/198 Derechos de autor 2013 Tina Zerega https://creativecommons.org/licenses/by-nd/3.0/deed.es_ES
spellingShingle Zerega, Tina
Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions
title Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions
title_full Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions
title_fullStr Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions
title_full_unstemmed Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions
title_short Postcard conception of Guayaquil. From regenerated images, to aesthetic control micro intentions
title_sort postcard conception of guayaquil. from regenerated images, to aesthetic control micro intentions
url https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/202