| Sumario: | Many scholars saw in the emergence of terms such as good living (buen vivir), sumak kawsay, or sumac qamaña a radical breaking with the development paradigm. These would be signs of a “crisis of civilization” faced by the model of modern Western society in its role as a universal cognitive reference. In this article, I inquire about the process by which this reference intend to be replaced in Ecuador since 2007. In regard to the terms buen vivir and sumak kawsay, there arise at least two interpretive options throughout this process, or they are assumed as completely equivalent or one can inquire into the matrix of meanings by which these terms are constituted. In the second case, incommensurability is observed. Nonetheless, given a formula of plural content in the referential of buen vivir and the unprecedented articulation that the Ecuadorian Constitution makes between guaranteeing rights and buen vivir’s progressive materialization through planning and public policies, a condition of possibility is founded, even for the demands contained in the non-equivalent version of sumak kawsay. The field of this inquiry is the public policy analysis and takes on a cognitive approach.
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