| Sumario: | The present article elaborates reflections about the question ¿how the political campaign for the No to the Habana Peace agreements, used the morals of the Colombian people to obtain most of the votes in the election process of 2016? In order to do that, the analysis were made around 22 graphic pieces of the campaign for the No. The interpretative framework is built with the theory of authors as Antonio Gramsci about Hegemony, Ernesto Laclau in reference to the theory of populism, and Manuel Castells with power and politic communication. Also the article mentions relevant elements in Colombia’s history and, of course, the last process of peace (2016).
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